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Louis Wang
Services provided
We designed both the website and the brand identity, creating a visual presence that feels modern, welcoming, and distinctly recognizable.
For the technical implementation, we relied on high-performance web technologies and precise GSAP triggers to seamlessly integrate smooth transitions and interactive elements.
All 3D models and renderings were produced entirely in-house—designed to make the game concept visually tangible and create an immersive user journey throughout the experience.
About the project
Alpha combines NFTs and gaming into a digital universe where ownership becomes part of the gameplay itself. Players dive directly into the action through their NFTs, engaging across various Web3 platforms—immersive, connected, and playfully intuitive. The strong gamification approach extends far beyond the game itself, shaping the entire digital brand experience of Alpha.
Our mission was to translate this vision into a website that excites on a technical level and captivates emotionally. The goal: an experience that doesn’t feel like a typical website, but like the entry point into a fully realized game world—visually powerful, intuitively structured, and rich in interaction.
A key focus was the title screen—the very first impression that instantly sets the tone for the Alpha Gorillas universe. Throughout the site, we embedded interactive components that draw users deeper into the world without compromising clarity or usability.
On the technical side, we implemented GSAP triggers to create smooth transitions and dynamic animations that breathe life into the interface. All 3D models and renderings were developed in-house, designed to create visual depth and support the narrative strength of the project.
The result is a website that doesn’t just inform—it fascinates. A space where the boundaries between web experience and gaming begin to blur.


ALPHA merges Web3 gaming with NFTs, giving players access to a dynamic virtual world—featuring true digital ownership, interactive experiences, and immersive storytelling.

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Credits
Brand Design: Robert Siemens
UI/UX Design: Robert Siemens
Development: Robert Siemens
Asset Rendering: Robert Siemens


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