
Industry
AI Technology
Headquarter
VAE
Company Size
5-10 Employees
ESAP AI is reshaping the future of work – with intelligent, autonomous AI agents that don’t just automate business processes, but fundamentally transform them. As an ambitious tech company based in the Arab region, ESAP AI approached us ahead of their international platform launch with a clear mission: to create a digital presence that reflects the stature of a global technology leader.
The brief was clear: a website that looks like a big player from the very first glance – modern, minimal, and meticulously crafted. A strong brand identity that holds its ground in the market, builds trust, and makes technological innovation tangible. We developed a completely new brand and UI design system, defined by a bold yet minimal color palette, clean typography, and a consistently structured visual language. The result is a presence that communicates both credibility and innovation – premium, distinctive, and future-ready.
From a technical perspective, we focused on building a high-performance, interactive web experience that feels seamless across all devices. The mobile experience in particular was refined to ensure even the most complex content remains clear and intuitive. Scroll-based animations, microinteractions, and purpose-driven transitions bring the interface to life without compromising usability.
Every illustration, animation, and visual asset was custom-created by our design team – precisely tailored to the ESAP AI brand and its communicative DNA. The visual language reflects core values like trust, efficiency, and forward-thinking, translating them into a memorable digital experience.
The result is more than just a website – it’s a fully interactive brand experience that captures the vision of ESAP AI on every level: strategically sound, technically precise, and visually on par with the world’s leading tech players.
Services provided
Development
The technical implementation of the website was also fully handled by our team. With carefully crafted, dynamic animations, we created an interactive user flow that guides visitors intuitively through the content.
Asset Creation
All illustrations, animations, and assets were custom-designed by our team and precisely tailored to align with the brand’s identity.
UI/UX Design
A modern, minimalist UI and brand design combined with a bold color palette creates a strong visual identity that is both memorable and instantly recognizable.
Results
The sharpened brand identity of the new website has fundamentally transformed the company's external perception. Customers now experience the brand as professional and future-focused – and even competitors are recognizing it, for the first time, as a serious player in the market.
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Credits
Project Management: Marc Steindl
Creative & Development Director: Robert Siemens
UI/UX Design: Robert Siemens, Hatypo
Brand Design: Robert Siemens, Andjar Saputra
Development: Robert Siemens, Steven Agwam
Motion Design: Raffi Manukyan

CASESTUDY
ESAP AI
ESAP AI is redefining the future of work – with intelligent AI agents that automate, optimize, and future-proof core business processes.