What does a B2B website really cost?
"It depends" is not an answer. Here is an honest orientation for B2B websites, the real cost drivers - and how to tell a fair offer from an overpriced one.
Ask five agencies what a website costs and you get "it really depends" five times. True, even. Just does not help when you are planning a budget.
So let us do it differently. This article gives a clear orientation, explains what really drives the price, and shows you how to tell whether an offer is fair or whether someone is either cutting corners too cheaply or overcharging.
Up front, an honest note: a serious, custom-built B2B website starts with us at around €8,000. Why, and what you get for it, is below.
Key takeaways
- A professional, custom-built B2B website realistically starts from around €8,000.
- The price is driven mainly by: scope, design individuality, feature set, animations, and multilingual setups.
- Very cheap offers (under ~€3,000) are usually templates with standard content - rarely a competitive advantage.
- The build price alone is not everything: maintenance, hosting, and later changes belong in the calculation.
When it gets serious
A rough orientation for the German-speaking B2B market:
Very cheap offers (under about €3,000) are almost always template-based: standard design, limited customization. Fine for a first online profile, rarely strong enough as a sales instrument.
A high-quality, individually designed B2B website realistically starts from around €8,000. From here you get your own design, a thought-through funnel, clean tech, and real scope - a site that does not just exist but sells.
Upward the range is open: extensive sites with many pages, complex features, or elaborate motion design cost accordingly more. The price then follows what the site has to achieve - not a flat rate.
What really drives the price
Five factors make up most of the difference:
Scope. A one-pager costs less than a site with 15 pages, several funnels, and a maintained blog.
Individuality. Adapting a template is fast. Designing from scratch something that fits your brand and stands out is work - and exactly what makes the difference.
Features. Contact forms are standard. Multilingual setups, CMS structures, integrations, booking or shop logic drive the effort.
Motion & interaction. Static pages are cheaper. Thoughtful animations, implemented professionally and performantly, cost more - but also have a corresponding effect.
Performance & tech ambition. A page that loads fast, is built cleanly, and is optimized for search engines and AI needs more than a builder click.
How to recognize a fair offer
- Transparency: is it clear what is in the price - concept, design, development, optimization?
- Process: is there a clear workflow with approval points, or does the agency disappear until the "big reveal"?
- Substance over fluff: is the conversation about your goals and funnel, or just "modern design"?
- Independence afterwards: can you maintain content yourself later, or are you dependent for every text change?
What comes after launch
The build price is not the whole bill. Plan for:
Hosting & domain: manageable depending on setup, but ongoing.
Maintenance & updates: content, small changes, technical currency. Either in your own team or via a retainer.
Further development: a good website grows with you. New pages, new funnels, new cases - that is normal and good.
An honest agency tells you these follow-up costs up front instead of hiding them.
Frequently asked questions
An honest offer for your project
You do not have to guess a flat rate. Tell us what you have in mind - we will tell you concretely what it costs and why. No fluff, no hidden items. Just message us through our contact form.
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