INSYNC
Knowledge

Stories, insightsand advice.

For software companies whose brand needs to match the tech. For IT service providers whose sales pipeline needs more qualified leads.

Development & CodeWeb DesignTutorialComparisonSEO & GEOStrategyInspiration

Featured Article

Logo-Konstellation: Webflow, Wix Studio und Next.js um einen zentralen Website-Node.

Webflow, Wix Studio or Next.js: Which stack fits your company?

Most agencies know one system and sell you exactly that. We build on all three. Here is the honest comparison - and which stack fits which company.

Comparison

Popular Articles

Zwei leuchtende Knoten mit Lupe und Funke symbolisieren SEO und GEO im Vergleich.
SEO & GEO

SEO vs. GEO: How your website shows up in AI answers.

Logo-Konstellation: Webflow, Wix Studio und Next.js um einen zentralen Website-Node.
COMPARISON

Webflow, Wix Studio or Next.js: Which stack fits your company?

FRAMEN-Logo auf dunklem Verlauf mit violettem Glow – Case Study zur neu gebauten Enterprise-Website.
DEVELOPMENT & CODE

Making-of FRAMEN: An enterprise website, rebuilt.

Webflow- und WordPress-Logo in Kacheln gegenübergestellt mit vs-Symbol auf dunklem Hintergrund.
COMPARISON

Webflow or WordPress: which fits your company?

Subscribe to our Newsletter for daily industry insights

By signing up to receive emails from INSYNC, you agree to our Privacy Policy. We treat your info responsibly. Unsubscribe anytime.

Follow us on Social Media

Daily updates from our studio - behind the scenes, new projects, live streams. Follow us where it fits for you.

Zwei leuchtende Knoten mit Lupe und Funke symbolisieren SEO und GEO im Vergleich.

SEO vs. GEO: How your website shows up in AI answers.

Your customers no longer just google. They ask ChatGPT, Perplexity, and Gemini. Whoever does not show up there does not exist for them. How GEO works - and how it differs from classic SEO.

SEO & GEO
By Robert Siemens
Logo-Konstellation: Webflow, Wix Studio und Next.js um einen zentralen Website-Node.

Webflow, Wix Studio or Next.js: Which stack fits your company?

Most agencies know one system and sell you exactly that. We build on all three. Here is the honest comparison - and which stack fits which company.

Comparison
By Robert Siemens
FRAMEN-Logo auf dunklem Verlauf mit violettem Glow – Case Study zur neu gebauten Enterprise-Website.

Making-of FRAMEN: An enterprise website, rebuilt.

A platform with 30,000+ locations, two completely different audiences, video-heavy design - and a green PageSpeed in the end. How we rebuilt FRAMEN’s website from the ground up.

Behind the Build
By Robert Siemens
Barrierefreiheits-Symbol in konzentrischen Ringen zum Thema BFSG.

Accessible website: what the BFSG means for companies.

Since 28 June 2025, digital accessibility is mandatory for many companies. Who is affected, what WCAG 2.1 AA concretely means - and why it pays off even without an obligation.

Accessibility
By Robert Siemens
Webflow- und WordPress-Logo in Kacheln gegenübergestellt mit vs-Symbol auf dunklem Hintergrund.

Webflow or WordPress: which fits your company?

The world’s most-used CMS against the modern visual builder. An honest comparison of Webflow and WordPress - by quality, maintenance, security, and cost.

Comparison
By Robert Siemens
Flow-Diagramm: eine Frage führt zur KI-Antwort, in der ein Unternehmen erscheint.

How your company shows up in ChatGPT answers.

More and more customers ask ChatGPT instead of Google. This practical guide shows step by step how your website gets cited and recommended in AI answers.

SEO & GEO
By Robert Siemens
Migrations-Flow von Alt zu Neu mit Schutzschild für erhaltene SEO.

Website relaunch without SEO loss: The checklist.

The biggest relaunch mistake: you build a prettier site and lose half your rankings. How to secure visibility, URLs, and traffic - step by step.

Guide
By Robert Siemens
Preisschild und steigendes Balkendiagramm zu den Kosten einer B2B-Website.

What does a B2B website really cost?

"It depends" is not an answer. Here is an honest orientation for B2B websites, the real cost drivers - and how to tell a fair offer from an overpriced one.

Strategy
By Robert Siemens
Drei Karten für Agentur, Baukasten und Freelancer als Wege zur Website.

Getting a website made: agency, builder, or freelancer?

Three paths to your own website - with very different outcomes. An honest comparison of builder, freelancer, and agency, plus a clear decision guide.

Comparison
By Robert Siemens

20-minute call, no sales pressure. You describe what you have in mind, we tell you if and how we can help.

Max Herzer

Max Herzer

Consultant & Business Development

hello@in-sync.io+49 157 92460370