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KnowledgeSEO & GEO

SEO & GEO

For software companies whose brand needs to match the tech. For IT service providers whose sales pipeline needs more qualified leads.

Dunkles Thumbnail zum Thema KI-Sichtbarkeit messen: vier leuchtende Knoten in Türkis und Violett, verbunden als Netz, mit Messring-Bögen.

Measuring AI visibility: share of model and citation rate

Google rankings say almost nothing about whether ChatGPT or Perplexity recommend you. Which metrics really capture AI visibility, which tools are worth it, and how to measure it yourself in 5 steps.

Eine alte URL zeigt per 301-Weiterleitung auf eine neue URL, das Statuscode-Badge steht in der Mitte

301 Redirects: A Practical Guide for Relaunches

301 redirects done right: how they differ from 302, the redirect map for a relaunch, how to implement them and the mistakes that cost rankings.

Fundamentals
By Robert Siemens
Helles Thumbnail zum Thema SEO-Strategie: sieben Roadmap-Karten von Goals bis Measure steigen treppenförmig an, verbunden durch eine Kupferlinie, Endpunkt in Navy mit Pin auf Elfenbein.

Developing an SEO strategy: 7 steps to a roadmap that delivers rankings

How to develop an SEO strategy that is more than a to-do list: 7-step framework, GEO from the start, realistic time and budget ranges, typical mistakes and a roadmap template.

SEO & GEO
By Robert Siemens
Glas-Suchleiste mit aufsteigenden grün leuchtenden Balken, Symbol für Rankings und die Auswahl einer SEO-Agentur

Best SEO agency 2026: the ranking and six questions for the first call

Six SEO agencies ranked for 2026, INSYNC in first place, plus six questions for the first call with the answer you want to hear. With prices where public.

SEO & GEO
By Robert Siemens
Dunkles Thumbnail zum Thema KI-Sichtbarkeit messen: vier leuchtende Knoten in Türkis und Violett, verbunden als Netz, mit Messring-Bögen.

Measuring AI visibility: share of model and citation rate

Google rankings say almost nothing about whether ChatGPT or Perplexity recommend you. Which metrics really capture AI visibility, which tools are worth it, and how to measure it yourself in 5 steps.

SEO & GEO
By Robert Siemens
Violett leuchtende Partikelkugel mit verbundenen Glaskarten, Symbol für KI-Antworten und Quellen bei der GEO-Agentur-Auswahl

Best GEO agency 2026: the ranking, the methods and how to spot pretenders

Six GEO agencies ranked for 2026: methods, tracking tools and prices per their own sites. Plus five labels that expose GEO pretenders in ten minutes.

SEO & GEO
By Robert Siemens
Dunkles Thumbnail zum Thema SEO-Kosten 2026: drei aufsteigende blau-türkise Stufen mit leuchtender Trendlinie.

What does SEO cost? Prices and models 2026

SEO costs, honestly explained: hourly rate, project, or retainer, market ranges for freelancers, agencies, and in-house, what really drives the price, and what you get with us.

SEO & GEO
By Robert Siemens
Dunkles Thumbnail zum Thema Meta Description: ein Suchergebnis-Snippet mit hervorgehobener, cyan leuchtender Description-Zeile und einem Zeichenzaehler.

Meta description: length, examples, and tips

What a meta description is, how long it should be, and how to write one that earns clicks. With before-and-after examples, the most common mistakes, and the truth about why Google rewrites it so often.

SEO & GEO
By Robert Siemens
Helles Thumbnail zum Thema SEO-Audit: fünf schwebende Karten mit Icons für Technik, On-Page, Content, Backlinks und KI-Lesbarkeit, teils mit grünem Haken.

SEO audit: what is checked, process, and costs

What an SEO audit really checks, how it runs, which tools are behind it, what it costs, and the checklist for doing it yourself. Including AI readability, which belongs in 2026.

SEO & GEO
By Robert Siemens
Dunkles Thumbnail zum Thema KI-Suchmaschinen: ein Raster aus App-Kacheln mit leuchtenden Funken-Icons, eine violett hervorgehoben.

AI search engines: the most important ones at a glance (2026)

What an AI search engine is, how it works, and which systems matter in 2026. ChatGPT Search, Perplexity, Google AI Overviews and AI Mode, Gemini, Copilot, and Claude compared, including index, limits, and what it means for your company.

SEO & GEO
By Robert Siemens

20-minute call, no sales pressure. You describe what you have in mind, we tell you if and how we can help.

Max Herzer

Max Herzer

Consultant & Business Development

hello@in-sync.io+49 1522 8453675