SEO & GEO.
How your website becomes visible on Google and in AI answers from ChatGPT, Perplexity and Gemini. Practical guides on SEO and GEO for B2B companies.
All articles
23 articles
ChatGPT Ads: what they are worth for B2B
ChatGPT Ads have run in Germany since 24 Aug 2026. Costs, format, targeting, privacy, and why we think they are overrated for B2B companies right now.
Google AI Mode: what it means for your website
Google AI Mode explained: how it builds answers from many sub-searches, what that means for clicks and what you should change on your website now.
llms.txt: What It Really Does for AI Visibility
llms.txt is a Markdown file for language models. What Ahrefs data and Google say it achieves, how to create one, and what works better for AI search.
301 Redirects: A Practical Guide for Relaunches
301 redirects done right: how they differ from 302, the redirect map for a relaunch, how to implement them and the mistakes that cost rankings.
Developing an SEO strategy: 7 steps to a roadmap that delivers rankings
How to develop an SEO strategy that is more than a to-do list: 7-step framework, GEO from the start, realistic time and budget ranges, typical mistakes and a roadmap template.
Best SEO agency 2026: the ranking and six questions for the first call
Six SEO agencies ranked for 2026, INSYNC in first place, plus six questions for the first call with the answer you want to hear. With prices where public.
Best GEO agency 2026: the ranking, the methods and how to spot pretenders
Six GEO agencies ranked for 2026: methods, tracking tools and prices per their own sites. Plus five labels that expose GEO pretenders in ten minutes.
What does SEO cost? Prices and models 2026
SEO costs, honestly explained: hourly rate, project, or retainer, market ranges for freelancers, agencies, and in-house, what really drives the price, and what you get with us.
Meta description: length, examples, and tips
What a meta description is, how long it should be, and how to write one that earns clicks. With before-and-after examples, the most common mistakes, and the truth about why Google rewrites it so often.
SEO audit: what is checked, process, and costs
What an SEO audit really checks, how it runs, which tools are behind it, what it costs, and the checklist for doing it yourself. Including AI readability, which belongs in 2026.
AI search engines: the most important ones at a glance (2026)
What an AI search engine is, how it works, and which systems matter in 2026. ChatGPT Search, Perplexity, Google AI Overviews and AI Mode, Gemini, Copilot, and Claude compared, including index, limits, and what it means for your company.
Building backlinks: the honest guide
What backlinks are, whether they still matter in 2026, and how to build high-quality links without buying them. White-hat methods, dofollow vs. nofollow, an honest look at grey-hat risks, and why authority also earns AI citations.
Writing SEO texts: the guide for 2026
A good SEO text ranks on Google and gets cited by AI because it is written for search intent and for people, not for a keyword counter. Search intent, keyword placement, structure, the keyword density myth, readability, length, the five-step process, and the honest truth about AI texts.
Local SEO: simply explained
How your business shows up at the top of local searches and in Google Maps. What local SEO is, how the local pack works, which levers really matter (business profile, NAP, reviews, schema), and how you become visible systematically. With a clear B2B focus.
Answer Engine Optimization (AEO): simply explained
What Answer Engine Optimization is and how to make your content visible in featured snippets, People Also Ask, voice, and AI answers from ChatGPT, Perplexity, and Google. AEO vs. SEO vs. GEO, the biggest levers, the right metrics, and an honest reality check.
LLM SEO (LLMO): how ChatGPT and others cite you
LLM SEO, usually called LLMO, is optimizing so that language models like ChatGPT, Gemini, and Claude cite your content. How LLMs pick sources, what role Bing plays, the JavaScript catch, and how to write answer-first.
Technical SEO: the practical guide
Technical SEO makes sure search engines and AI systems find, read, and understand your website. All core areas from crawlability through Core Web Vitals, status codes, and hreflang to SSR, the right tools, and why it gets more important in the AI era, not less.
Keyword research: the process in 6 steps
How to do keyword research that actually brings customers. The full process from seed keywords through search intent to clustering, with the right tools, the long-tail advantage, and research for AI search.
OnPage SEO: the key elements explained
What on-page SEO is, which elements really matter, and how to optimize your pages step by step. From content to title tag and meta description to internal linking, clearly separated from technical SEO, plus a checklist.
Improve your Google ranking: the key levers in 2026
The overarching practical roadmap: the real ranking factors, the five levers in the right order (search intent, technical, content, internal links, backlinks), the most common mistakes, what AI search changes in 2026, and how long it realistically takes.
Generative Engine Optimization (GEO): simply explained
How your brand shows up in AI answers from ChatGPT, Perplexity, and Google. What GEO is, how it works, how it differs from SEO, and where it starts at the build.
SEO vs. GEO: How your website shows up in AI answers.
SEO vs. GEO in direct comparison: what sets them apart, what they share, when you need which, and how to think both together. Honestly explained: GEO does not replace SEO, it builds on it. With a comparison table and current figures.
ChatGPT SEO: how your company shows up in ChatGPT answers
More and more customers ask ChatGPT instead of Google. This guide shows step by step how your website gets cited and recommended in ChatGPT: Bing index, allowing GPTBot, server-side rendering, answer-first content, and authority beyond your own site.
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