01
A redesign built on your brand
New UI based on your brand. First the hero section in several variants, then the final direction, then every page pixel by pixel.
Website relaunchagency for B2B companies
Website relaunch agency: the short version
A website relaunch agency rebuilds your existing presence - design, technology and content - and makes sure nothing gets lost on the way: no rankings, no content, no availability.
A professional relaunch costs from €8,000 and, with an experienced team, is live in 4 to 8 weeks. At INSYNC you also get the move to a modern stack: out of the plugin and update circus, into Next.js, Astro or Webflow. Your old site keeps running until the new one is ready.
On this page you can read when a relaunch is worth it, how we protect your rankings and what the whole thing costs.
When is a website relaunch worth it?
A relaunch is worth it when your website holds you back more than it carries you. The typical triggers:
The technology is at its limit.
Every change needs a developer, plugins clash, updates are something you dread.
The design no longer sells.
Your presence looks like 2019 while your competitors look like 2026.
Rebranding or repositioning.
New logo, new audience, new offering - and the old site is still telling the old story.
Mobile and load time fail.
Core Web Vitals in the red, bounce rate high, Google unimpressed.
No enquiries are coming in.
The traffic is there, but the site does nothing with it.
New requirements are coming.
Multiple languages, CRM integration, new features, accessibility.
A relaunch without losing rankings: how we protect your visibility
The biggest mistake in a relaunch does not happen in the design, it happens in the migration: URLs change, redirects are missing, Google can't find anything again - and rankings that took years to build are gone within weeks. That is why we don't treat SEO as a line on a checklist, but as its own workstream in the project:
01
An inventory before the first design: which pages rank, which bring traffic, which have backlinks. That gets secured, not overwritten.
02
A redirect map for every URL: every old address gets a clean 301 target. No 404 graveyards, no lost link value.
03
Content migration with structure: content, meta data and schema move across properly, not by last-minute copy and paste.
04
Go-live without downtime: the new website is built in parallel on staging while your existing site stays online until the cutover.
05
Monitoring after go-live: Search Console and rankings are watched once the site is live. If something drops, we see it straight away, not three months later in a quarterly report.
We've written up how this works in detail: Website relaunch without losing SEO · Website relaunch: process and costs
Out of maintenance hell, onto a modern stack
Most relaunch agencies rebuild your old WordPress site as a new WordPress site. Same plugins, same updates, same problems, just with a fresh coat of paint. We do it differently: a relaunch is the best opportunity to leave behind the system that has been slowing you down.
We build your new presence in Next.js, Astro or Webflow, whichever fits your company. In practice that means: no plugin stack that needs maintaining, no security updates at midnight, and a CMS your team runs without a developer. And if WordPress really does remain the right choice in your case, we will tell you that too. We sell the right solution, not our favourite platform.
Go deeper: Webflow vs WordPress · Which stack fits your company? · Our web development service
What does a website relaunch cost?
A professional website relaunch starts at €8,000 with us. The final price depends on the number of pages, the feature set, the migration effort and how much animation is involved. For orientation: a focused B2B relaunch usually lands in the low to mid five figures, larger projects with multiple languages and integrations above that. Guidance, not a fixed price: the final number comes out of the first call.
Most common starting pointPartial relaunch / redesign
Focused B2B relaunch
Large-scale project
What is included
Design refresh + technical modernisation of the core pages, structure stays
New design, stack change, SEO migration, CMS setup
Multiple languages, integrations, extensive migration
Rough order of magnitude
from €8,000
low to mid five figures
above that
Who it is for
Structure and content are solid, design and technology no longer keep up
Outdated technology, a rebrand, or a site that brings in no enquiries
Multiple languages, CRM integration, new features, accessibility
Rankings
Structure stays, no risk to your rankings
Redirect map, content migration and monitoring as their own milestone
Extensive migration with redirect map and monitoring
Time to live
Faster than a full relaunch
4–8 weeks, existing site stays online
Depending on scope, existing site stays online
Starting from scratch instead of an existing site? Then having a website built.
What we handle in your relaunch
02
A stack change without losses
Content, structures and rankings move across cleanly - and afterwards there is no plugin upkeep, no security updates and no dev ticket for every text change.
03
Content migration with structure
Copy, images, blog articles and meta data are migrated in a structured way: nothing gets lost, but nothing weak gets dragged along either.
04
A relaunch with zero downtime
We build the new website in parallel on a staging environment while your existing site keeps running as normal. Only once everything is ready and tested do we switch over, with no downtime.
What is included in every relaunch
An inventory before the first design: what ranks, what converts, what stays
A redirect map with a clean 301 target for every old URL
Content, meta and schema migration - done properly, not by copy and paste
A rebuild in Next.js, Astro or Webflow - no plugin stack that needs maintaining
A CMS your team runs without a developer
Go-live without downtime, existing site stays online until the cutover
Ranking and Search Console monitoring after launch
CMS onboarding for your team + ongoing support if you want it
How your website relaunch works with us
Five steps with clear time frames. In total: 4 to 8 weeks to go-live, and your existing site stays online the whole time.
1
Analysis & strategy
An inventory: what ranks, what converts, what has to go, what stays. Goals and audience are sharpened before anything is designed. Time frame: 1–2 days
2
Design
New UI based on your brand. First the hero section in several variants, then the final direction, then every page pixel by pixel. Time frame: 2–3 weeks
3
Build on a modern stack
A clean rebuild in Next.js, Astro or Webflow. Your existing presence stays online the whole time. Time frame: 2–6 weeks, in parallel with the live site
4
SEO migration & redirects
Redirect map, content move, meta and schema migration, indexing. The step others forget: with us it runs alongside the build, not after it. Time frame: its own milestone
5
Cutover, monitoring & handover
Go-live without downtime, ranking monitoring afterwards, CMS onboarding for your team. You maintain the site yourself, and we stay on board if you want. Time frame: go-live week
Relaunches worth showing
From a dated presence to a website that holds its own against the sites of large corporations - that is what our relaunches look like. INVENTRY, for example: a complete design and technology relaunch, from the structure to the animation.
FRAMEN
DesignDevelopmentMotion
INVENTRY
DesignDevelopmentMotion
Theraletik
BrandingDesignDevelopment
SONIQ
DesignDevelopmentMotion
Reworking your website instead of rebuilding it?
You don't always need the big cut. If the structure and content of your website are solid but the design and technology no longer keep up, a partial relaunch is often enough: a redesign of the most important pages, a technical modernisation, or both. That is faster, cheaper and carries no risk for your rankings.
Which one makes sense for you, a full relaunch or a targeted rework, is something we clarify in the first call. Honestly, not by order value.
Recognised two or more of the triggers above? Then the call is worth it. None of them? Then you don't need a relaunch - and we will tell you that just as honestly in the first call.
Design, Development & Motion all produced in-house.
250+
projects delivered
4.9 ★
134 reviews
4 to 8 weeks
until go-live
from €8,000
Relaunch without downtime
Relaunches that make an impression
We could tell you about redirect maps and load times all day. What's more convincing is what the companies whose websites we rebuilt have to say.
“Our new website is a complete game changer. In terms of look it holds its own against the websites of major corporations - and that's exactly the league we want to compare ourselves with. If you're looking for a design agency that doesn't feel like a traditional agency, INSYNC is exactly right for you.”
An international team of design, code and motion, more than 250 delivered projects, 4.9 stars from client reviews. 
Relaunches are everyday work for us, not a special case. You end up with people who know where migrations go wrong before they go wrong.
200+ B2B companies have built with us
B2B companies that rebuilt their presence with us.
Our software
What we use every day
Featured resources
Common questions about a website relaunch
Costs, timelines, rankings, availability - everything companies want to know before a relaunch, answered honestly.
At INSYNC from €8,000, depending on the number of pages, features, migration effort and how much animation is involved. A focused B2B relaunch usually lands in the low to mid five figures. In the first call you get an honest assessment after 20 minutes - not an off-the-shelf flat rate.
With us, 4 to 8 weeks from kick-off to go-live, depending on scope. Migration and redirects run alongside the build rather than after it, so protecting your SEO costs no extra weeks.
Not if the migration is done properly. We secure every ranking URL with a redirect map, migrate content and meta data in a structured way, and monitor rankings after go-live. That is exactly why the SEO migration is its own project step with us, not a footnote in the quote.
Yes, throughout. We build the new website in parallel on a staging environment while your existing site keeps running as normal. Only once everything is ready and tested do we switch over, with no downtime.
Yes, and it is one of the most common reasons companies come to us for a relaunch. Content, structures and rankings move across cleanly, and afterwards there is no plugin upkeep, no security updates and no dev ticket for every text change. You'll find the honest comparison in our article Webflow vs WordPress.
In a relaunch there is already a presence with content, rankings and backlinks, and that value has to come along instead of starting from zero. The build process is similar to a new site, but analysis, migration and redirects come on top. If you don't have a website yet, our page on having a website built is the right starting point.
Yes, whatever is good moves across. In the analysis we check which content performs and which needs rewriting. Copy, images, blog articles and meta data are migrated in a structured way: nothing gets lost, but nothing weak gets dragged along either.
It is worth it with outdated technology, high maintenance effort, a rebrand, or when the site brings in no enquiries. It is not worth it when only small things bother you: a targeted rework is enough then. In the first call we tell you honestly which category your case falls into.
Yes. If the structure and content are solid, we rework the design, individual pages or the technology in a targeted way: faster and cheaper than a full relaunch, with no risk to your rankings.
We monitor rankings and indexing, fix anything that shows up, and hand you a CMS you maintain yourself. If you want, we stay on board for maintenance, new pages and further development, as closely as you like.
Access to your existing website and a 20-minute call, nothing more. We handle the analysis, structure and concept, then we collect content and materials together.
Let's talk about your relaunch
A 20-minute call, no sales pressure. You describe where your website stands today, we tell you honestly whether a relaunch is worth it - and what it would cost.