INSYNC
KnowledgeStrategy

Strategy

For software companies whose brand needs to match the tech. For IT service providers whose sales pipeline needs more qualified leads.

Barrierefreiheits-Symbol in konzentrischen Ringen zum Thema BFSG.

Accessible website: what the BFSG means for companies.

Since 28 June 2025, digital accessibility is mandatory for many companies. Who is affected, what WCAG 2.1 AA concretely means - and why it pays off even without an obligation.

Barrierefreiheits-Symbol in konzentrischen Ringen zum Thema BFSG.

Accessible website: what the BFSG means for companies.

Since 28 June 2025, digital accessibility is mandatory for many companies. Who is affected, what WCAG 2.1 AA concretely means - and why it pays off even without an obligation.

Accessibility
By Robert Siemens
Preisschild und steigendes Balkendiagramm zu den Kosten einer B2B-Website.

What does a B2B website really cost?

"It depends" is not an answer. Here is an honest orientation for B2B websites, the real cost drivers - and how to tell a fair offer from an overpriced one.

Strategy
By Robert Siemens
Trichter-Diagramm mit Datenpunkten, die zur Conversion fließen.

Funnel thinking in web design - inside conversion structures.

Successful websites work like a funnel: attention, interest, trust, action. How scroll storytelling turns visitors into decisions.

Strategy
By Robert Siemens

20-minute call, no sales pressure. You describe what you have in mind, we tell you if and how we can help.

Max Herzer

Max Herzer

Consultant & Business Development

hello@in-sync.io+49 157 92460370