Strategy.
Positioning, conversion, funnels and how your website becomes a real growth lever for your B2B company. Practical guides from over 250 projects.
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32 articles
Wix Studio's end: what we know, what to do
Is Wix Studio ending? What Wix told us, what is still missing officially, what you can export and which alternatives fit B2B company websites.
CMS Migration: Process, Cost and Rankings
CMS migration without losing rankings: the six phases, the redirect map, cost from 8,000 € net, 3-6 weeks to launch and how to pick your target system.
Squarespace Alternatives for B2B Websites
Squarespace alternatives for B2B: where the builder runs out, when Webflow is enough and when Astro or Next.js with Sanity is the better call.
TYPO3 Alternatives: Upgrade, Switch or Stay
Looking for TYPO3 alternatives? If you run v11 or v12, free support has ended. When Webflow is enough and when a headless CMS is the better fit.
Migrating from TYPO3 to Next.js
TYPO3 relaunch to Next.js: the process, exporting pages and tt_content, language overlays, redirect maps, 3-6 weeks to launch, cost from 8,000 euros.
Webflow Alternatives: When to Leave, and Where
Webflow alternatives compared: Webflow carries you to about 30 pages and two languages. After that, Sanity with Astro or Next.js costs less.
Migrate Webflow to Next.js Without Losing Rankings
Webflow to Next.js migration without losing rankings: 6 phases, redirect map, CMS import into Sanity, timeline and cost. How we run the switch in 2026.
Migrate Wix to Next.js: Process and Cost
Migrate Wix to Next.js: why there is no clean export, how a 1:1 redirect map protects your rankings, and what the timeline and the cost look like.
WordPress Alternatives for B2B Companies
WordPress alternatives for B2B: site builders, Webflow, Framer and Sanity compared, with costs, timelines and when staying put is right.
WordPress vs Next.js for B2B in 2026
WordPress vs Next.js: where WordPress still holds up for B2B, where Next.js with Sanity wins. Ten criteria, real costs and a clear recommendation.
WordPress to Next.js: Process, Time and SEO
WordPress to Next.js migration without ranking loss: six phases, a redirect map for every old URL, 3-6 weeks to launch, relaunch from 8,000 euros net.
Startup website: MVP or brand website, costs and timing
When a startup needs an MVP website and when a brand website, what investors and first customers want to see, builder or agency, costs from 6,000 € and the right time for a relaunch.
Website for industrial companies: what buyers and engineers expect in 2026
Why industrial websites often look like 2010, what buyers and engineers really look for, catalog or configurator, hreflang, lead routing, trade fair integration, costs and process.
Website relaunch: process, costs, and the 5 most common mistakes
When a website relaunch is due, how it runs in 6 phases, what it costs in the market and with us, which 5 mistakes cost rankings and leads, and which stack is the right choice in 2026.
How long does it take to create a website? Realistic timelines
How long does a website take? Timelines by website type from 1 to 12 weeks, what really drives the duration, our 6-phase process and how you as a client speed the project up.
Best web design agencies in the Upper Palatinate 2026: criteria and a fair overview
There is no single "best" web design agency in the Upper Palatinate, only the right one for your project. This article explains the seven criteria a strong agency is measured against and fairly places reputable providers from Weiden, Regensburg, and the surrounding area. Including where INSYNC stands.
Website relaunch: the best agencies of 2026 compared
2026 relaunch ranking with INSYNC, u+i interact, mindshape, comspace, Friendventure and SNK: prices, technology and redirect planning compared.
Landing page cost: what a landing page really costs in 2026
What does a landing page cost? Market ranges from builder to agency, the real cost drivers, our pricing from 5,000 € and an ROI calculation that shows when the price pays off.
Best Webflow agency Germany 2026: the criteria and a fair overview
There is no single "best" Webflow agency, only the right one for your project. This article explains the seven criteria of a strong Webflow agency, the 2026 partner status, realistic prices, and places reputable German providers neutrally. INSYNC is one of them.
Startup websites: the best agencies in 2026 and what each stage needs
Five agencies for startup websites compared, INSYNC in first place. Plus: which site you need at pre-seed, seed and Series A, and what it costs.
Best landing page agency 2026: ranking and selection criteria
2026 ranking with INSYNC, konversionsKRAFT, path digital, ConversionBoosting, Growably and Designbase: build or testing, methods, locations, prices.
Industrial Websites: The Best Agencies for Machine Builders and the Mittelstand
Six agencies for industrial websites, ranked: INSYNC, NEW.EGO, wob, zuk., Moby Digg and Schindler Parent, with the right fit per project type and pricing.
Best B2B web design agency 2026: the 7 criteria for B2B websites and a fair overview
There is no single "best" agency, only the right one for your goal. This article explains the seven criteria a good B2B web design agency is measured against, gives a decision aid by goal and budget, and places reputable German providers neutrally. INSYNC is one of the strong options.
The best web design agencies in Nuremberg 2026: the ranking
Six web design agencies for Nuremberg, ranked, with focus, stack and pricing per their own websites. INSYNC in first place, with reasons and a clear boundary.
Building a website with AI: what actually works in 2026
AI builders spin up a first page in minutes. The best 2026 tools in an honest check: Wix ADI, Framer AI, Hostinger, 10Web, Bolt.new, and Lovable, with a step-by-step guide, clear limits (design, SEO, scaling, GDPR), and the question of when a builder is enough and when an agency is needed.
The best web design agencies in Regensburg 2026
Six web design agencies in Regensburg, ranked and explained. INSYNC in first place, plus stack, location and pricing as stated on each website.
Optimizing a landing page: the checklist
Optimizing a landing page means starting with the data, securing message match, getting clear above the fold, taking friction out of forms, and validating with A/B tests instead of guessing. The practical checklist for more B2B leads, with 2026 benchmarks.
Conversion optimization: the honest guide
What conversion optimization really is: calculating conversion rate, honest benchmarks, the key levers, the most common conversion killers, and the systematic CRO process. With a clear B2B focus.
Web design cost 2026: what a website really costs
What web design really costs in 2026: honest market ranges by route and scope, hourly rates, the real price factors, running costs, funding, and how to spot a fair quote. Value over price, no sugarcoating.
Accessible website: what the BFSG means for companies.
Since 28 June 2025, digital accessibility under the BFSG is mandatory for many companies. Who is affected, the micro-enterprise exemption, what WCAG 2.1 AA concretely means, a checklist, fines, and why overlay tools do not solve the problem. As orientation, not legal advice.
What does a B2B website really cost?
„It depends" is not an answer. An honest orientation for B2B websites: prices from around 8,000 €, why B2B as a sales asset costs more, the real cost drivers, ongoing costs, and when the investment pays off.
Funnel thinking in web design - inside conversion structures.
How to think and structure a website along the marketing funnel: awareness, consideration, decision, and care, which page type belongs on which stage, which CTAs fit, and how internal guidance moves visitors toward the inquiry. With a clear B2B focus.
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