FRAMEN goes live: New web presence with INSYNC.
We rebuilt the website of FRAMEN - the digital signage platform from the Axel Springer group - from scratch. A presence that convinces two audiences at once.
Robert Siemens
It is live: FRAMEN’s new website is online - and we got to build it from the ground up.
FRAMEN runs a digital signage platform with over 30,000 locations in more than 30 countries, as part of the Axel Springer group. A company of this size needs a presence that keeps up. That was exactly our brief.
Two audiences, one presence
The biggest challenge was in the platform itself: FRAMEN serves two completely different worlds. On one side locations like gyms, hotels, and coworking spaces, on the other advertisers and agencies. The old website addressed both at once - and therefore reached neither properly.
We rethought the presence: separate funnel worlds for each audience, dedicated page tracks for the most important industries, and clear paths to inquiry. Each audience now sees what FRAMEN concretely means for them.
Apple look instead of software standard
Visually, we deliberately went in an Apple direction: a minimalist fullscreen presence showing the screens where they work - in real locations. Plus interactive, vector-based 3D animations that explain the product, and a thoroughly mobile-first implementation.
Over 15 pages, multilingual, with CMS structures the FRAMEN team can maintain itself. And despite the video-heavy design: a fully green PageSpeed index.
A collaboration that continues
With go-live, the project was not finished for us. We continue to work closely with the FRAMEN team and support them wherever we are needed. That is how we understand partnership: it does not end with the handover.
Projects like this are exactly what INSYNC stands for - demanding B2B presences for companies that want more than a pretty page. We show the complete project flow on our Collaboration page. And if you would like to work on projects of this size: we are hiring.
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