Case Study
Aura Creatives
Aura Creatives is a showcase project by INSYNC: the demo website of a fictional design and creative agency, built to demonstrate the possibilities of Interactive Studio. At its heart is an interactive WebGL fluid simulation that we developed as a component for Interactive Studio and that is available to our clients.
The starting point
Some effects you have to experience to believe. With Aura Creatives we wanted to show, on a concrete example, what's possible with Interactive Studio — without weeks of custom development: a living, reactive background world that responds to every movement of the visitor.
Our solution
The visual core is a WebGL fluid simulation that reacts in real time to mouse movement and interaction, on top of it a clean, creatively elegant agency look that lets the simulation shine instead of competing with it. The simulation isn't a one-off but a performant, embeddable Interactive Studio component. Aura Creatives makes it tangible that high-end WebGL is not a privilege of big-budget projects — and stands for the idea behind Interactive Studio: effects that used to cost weeks, as a ready-to-use tool.
Project Resources
Creative Direction:
1x Creative Director
Design:
1x Senior Designer
Development:
1x Wix Studio Developer (Full Stack)
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