Case Study
Human Capital Insight
Timeline:
6 weeks
Services:
Brand DesignUI/UX DesignDevelopment
Tech stack:
WebflowGSAPJS
Client:
Human Capital Insight
Human Capital Insight is a specialised consultancy for CEOs, owners and executives who need maximum certainty in critical personnel decisions. HCI identifies unconscious patterns, loyalties and tensions in teams early, discreetly and without unnecessary process. The presence to match could be anything — just not promotional.
The starting point
HCI sells something sensitive and high-priced: assessments of people at leadership level. The website had to radiate trust, exclusivity and discretion and clearly set itself apart from classic consultancies — assured and private rather than loud and promotional.
Our solution
The visual direction follows the company's attitude: dark theme, minimalist typography, a reduced, clear text structure — every element signals calm and control. Instead of a simple contact form, we designed a private application process that makes the deliberately limited, exclusive collaboration tangible in the funnel too. The result: a presence that positions HCI as an exclusive partner for personnel decisions at C-level — trust-building rather than salesy.
Project Resources
Management:
1x Project Manager
Creative Direction:
1x Creative Director
Design:
1x Senior Designer
Development:
1x Development Lead1x Senior Webflow Developer
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