First the analysis, then the website.

The starting point

BrixWay is a new company in the group behind the Finance Estate platform. The offer combines what the market usually sells separately: lead campaigns, software, sales and tax training, and financing. Developers and sales teams needed to understand at a glance why it all belongs together.

Before designing anything, we looked at the market: 40 competitors, around 430 search terms, the reference sites BrixWay brought along, and the question of how the managing director of a development company makes an inquiry.

What we built

Several directions for the hero

For the hero section, we placed several directions side by side, together with the analysis. BrixWay chose exposé cards that stack with an animation in the top right. That style then runs through the entire site: bright, with a clear connection to new construction and sales.

A homepage that explains

• four typical breaking points in sales to click through, each showing today and with BrixWay
• the journey from the first lead to the last apartment, shown on a new build that sells as you scroll
• six modules, bookable individually, each with its own service page
• how it differs from a lead agency, software, trainer and financing provider
• FAQ and guides from real-world sales practice

One entry point instead of many

On the site, contact and sales analysis are the same thing. Instead of a separate menu item, there's a clear button in the header and a dedicated page. The form asks four short questions about role, number of units and current sales setup, and only then asks for contact details. Each module names its dedicated contact person.

Technology

Built as a standalone Astro project, hosted on Vercel. Services, guides and team pages have their own URLs so the site can later be expanded specifically for search queries.

The result

BrixWay is live at www.brixway.de with 18 pages at launch: homepage, six service pages, a guide section with three articles, About BrixWay, team pages and the sales analysis. A new offer, clearly explained, and a path that leads straight to a conversation.

Metrics

Measured with Google PageSpeed Insights on October 21, 2026. View report

Project details

Client

BrixWay AG

Industry

Real estate & finance

Year

2026

Services

Market and competitive analysis, conversion concept, UI/UX design, development

Technology

Astro, Vercel