FRAMEN

The old website addressed locations and advertisers at the same time — and thereby reached neither audience properly. On top of that were grown technical structures and a multilingual setup whose translations were invisible to search engines. We started with a kickoff at leadership level and real product immersion: our own accounts in the ads and screen manager, analytics evaluation and competitive analysis for both worlds.

We separated the funnels consistently: dedicated worlds for locations and advertisers, dedicated tracks for industries like gyms, hotels and coworking. The design was executed minimalist in the Apple look with a fullscreen visual, consistently mobile-first and with custom video AI renderings. Technically everything ran in Webflow on a documented, scalable style system with clean CMS collections, interactive 3D animations and an optimised video pipeline — plus a multilingual setup that fixes the SEO weakness of the old site. The result: over 15 pages, two audiences, three languages — and despite the video-heavy staging, a consistently green PageSpeed index. The site went live on schedule, and the collaboration has continued ever since.