Case studiesImpact Lab Collective
High-impact advertising that looks the part.
Impact Lab Collective is a technology-driven high-impact marketer of digital advertising.
ilc.ad
- 7
- hero concepts to start
- 5
- channels, each shown in the AIKO section
- 2
- audiences: media agencies and direct clients
The starting point
ILC's strength is also the challenge: a system of data, creative and delivery that looks complex at first glance. The site had to win over media agencies and direct clients without a media background equally fast.
What we built
Seven hero concepts led to a bold, clear design in blue and yellow. We tell the process of ILC's own AI, AIKO, in three steps: The Ear, The Brain, The Voice. A dedicated section uses campaign videos to show how AIKO delivers on mobile, open web, DOOH, connected TV and retail media.
On top of that came a new logo and a package of brand assets. The site runs on Webflow, with German as the main language and English as the second.
The result
ilc.ad has been live since May 2026. ILC maintains content such as the team itself in the CMS.
Project details
- Client
- Impact Lab Collective GmbH
- Industry
- Brands & creative
- Year
- 2026
- Services
- Logo design, brand assets, UI/UX design, Webflow development, motion design
- Technology
- Webflow, GSAP, JS
- Team
- Management: 1x Project Manager · Creative Direction: 1x Creative Director · Design: 2x Senior Designer · Development: 1x Development Lead, 1x Senior Webflow Developer · Animation: 1x Motion Designer
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Intro call with MaxMax Herzer · Consultant & Business Development30 minutes · Video callWednesday, 10:30 to 11:00 AM
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