Case Study
Impact Lab Collective
Timeline:
6 weeks
Services:
Brand DesignUI/UX DesignDevelopmentMotion Design
Tech stack:
WebflowGSAPJS
Client:
Impact Lab Collective GmbH
Impact Lab Collective is a technology-driven high-impact marketer for digital advertising. ILC combines data-based audience analysis, creative ad production and cross-channel distribution across DOOH, connected TV, web and mobile into an integrated system. An agency that sells attention needs a presence that generates attention itself.
The starting point
ILC's strength is at the same time its communication challenge: an integrated system of data, creation and distribution that looks complex at first glance. The website had to reach two audiences at once — media agencies with industry expertise and direct clients without a media background — and quickly convey to both what makes ILC unique.
Our solution
We translated the platform logic into a clear visual narrative: the data-driven targeting and orchestration process becomes understandable without hiding the creative quality of the campaigns. Reduce complexity without simplifying — as a high-quality, modern Webflow implementation. The result: a presence that positions ILC as what it is — a marketer at the intersection of technology, media and creation, with a website that doesn't claim this standard but demonstrates it.
Project Resources
Management:
1x Project Manager
Creative Direction:
1x Creative Director
Design:
2x Senior Designer
Development:
1x Development Lead1x Senior Webflow Developer
Animation:
1x Motion Designer
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