Case Study
asiamed
asiamed supplies acupuncture needles and equipment for traditional Chinese medicine, since 1989 and with quality control in Germany. The product is a millimetre article that therapists choose based on trust, not on a catalogue photo.
The starting point
A site grown over time that no longer conveyed the quality of the product. In a field where precision, certification and experience decide the purchase, the presence looked interchangeable.
What we built
A relaunch that brings the substance forward: origin and quality control as their own route instead of a footnote, product worlds clearly separated, and a visual language that shows the application rather than just the product. Calm surfaces, generous white space, medical seriousness without coldness.
Where it stands
The new presence is built and in coordination with the client.
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