Case studiesTheraletik

A practice network becomes visible as what it is: a group.

Theraletik is building a physiotherapy group that acquires practices, develops them further and connects them into a network.

theraletik.com

Theraletik website, designed and developed by INSYNC

7 weeks: for logo and website, March to April 2026
4: logo variants in the final round
6: locations on the interactive network map at launch

The starting point

A group that acquires and develops practices speaks differently than a practice looking for patients. The site had to build trust with practice owners, show the growing network and win over applicants.

One strong argument was already there: founder Michael Reeder had previously built a therapy group with 172 locations and over 1,200 employees.

What we built

We developed the brand presence from scratch, including a logo chosen from several drafts. The direction: medically serious, but not cold. Built in Webflow: an interactive location map, a partner carousel, key figures, a section for partnership inquiries and a careers page.

The result

theraletik.com is live and makes the model clear at first glance. While the project was still running, Theraletik hired us for their next website.

Project details

Client: Theraletik GmbH
Industry: Healthcare
Year: 2026
Services: Logo Design, UI/UX Design, Webflow Development, Motion
Technology: Webflow, GSAP
Team: Management: 1x Project Manager · Creative Direction: 1x Creative Director · Design: 1x Senior Designer, 1x Junior Designer · Development: 1x Development Lead, 1x Senior Webflow Developer · Animation: 1x Motion Designer

“Working with INSYNC was genuinely relaxed, straightforward and reliable. From the first draft to go-live, everything ran smoothly, and the result won us over. We're continuing the collaboration right away with the next project.”