Case Study

Theraletik

Project Details

Timeline:

6 weeks, 2026

Services:

Brand DesignUI/UX DesignDevelopment

Tech stack:

WebflowGSAP

Client:

Theraletik GmbH

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Theraletik is building a physiotherapy group that takes over practices, develops them further and connects them into a network. Behind the company is a founder with a track record: he had previously built the therapy group Athera with 172 locations and 1,200 employees and sold it to Rehacon. With Theraletik, the same system is being created a second time. What was missing was a presence that communicates this starting point as assuredly as it deserves.

Michael Reeder

Working with INSYNC was a genuinely relaxed collaboration - straightforward and dependable. From the first draft to go-live everything ran smoothly, and the result won us over. We're continuing the collaboration straight away with the next project.

Michael Reeder

Founder & CEO · Theraletik GmbH

The starting point

A corporate group that acquires practices speaks a different language than a single practice looking for patients. The website had to achieve three things: build trust with practice owners ready to sell, show the growing network as a strength, and function as a career platform. A decisive lever was the founder's backing — anyone who has already built and successfully sold 172 locations doesn't start from zero.

Our solution

We developed the presence from the ground up, including a logo from several concept variants; visual direction: medical credibility without clinical coldness, a growth story without investor speak, every design phase as a video presentation. The Webflow implementation makes the network tangible — an interactive location map, partner carousel, clear statistics sections and dedicated areas for partnership enquiries and careers; the team maintains the content via the CMS themselves. The result: a website that makes the model understandable at first glance and puts the founder's track record front and centre. The client was so satisfied that the next joint project was commissioned right away.

Project Resources

Management:
1x Project Manager
Creative Direction:
1x Creative Director
Design:
1x Senior Designer1x Junior Designer
Development:
1x Development Lead1x Senior Webflow Developer
Animation:
1x Motion Designer

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Max Herzer

Max Herzer

Consultant & Business Development