Discreet in existing buildings, clear in its presence.

The starting point

Johannes Enslein comes from the trades: master carpenter, building technician, civil engineer, and today an expert in preventive fire protection. His firm plans fire protection and stays involved on the construction site, mostly for existing buildings. The new website wasn't meant to be a business card, but to bring in inquiries, especially from industry and companies.

There was a clear limit, though. Anyone working on existing buildings assesses situations no building owner wants to see in public. Client logos, names and testimonials were therefore out of the question. And the old logo was barely usable in print.

What we built

Trust without names

Instead of client logos, the qualifications appear right below the intro: chamber of engineers, list registrations, expert certificate and chamber of crafts. The case studies are four anonymized project examples with key data such as year of construction and building class. Line drawings show the building, not photos that would give away the location.

A homepage that brings order

The homepage leads from typical occasions through six types of clients to ten services in three areas. We show the process from existing building to final inspection in five steps on a building cross-section that moves along as you scroll, and as a slider on mobile. Add to that an About page with his career path, three expert articles and an FAQ.

Logo and marketing materials

The new logo combines a mark made of B and E with the wordmark, in orange instead of the old blue. It's available as a vector, so it also works on banners and business cards. On top of that came a package of marketing materials: social media templates, business cards, email signature, LinkedIn banner, banner and ad.

Technology

Built in Astro, hosted on Vercel. The 15 URLs of the old WordPress site redirect to the new pages so existing visibility is preserved. Instead of an embedded map, there's a link to OpenStreetMap, so no data goes to third parties when the page loads. We checked all pages at 14 screen widths from 320 to 3440 pixels.

The result

The new site has been live at www.brandschutz-enslein.de since September 2026, with the new logo. In just a few sections, it explains when you need a fire protection firm and what this one does differently. And it shows expertise without naming a single client.

Metrics

Measured with Google PageSpeed Insights on October 21, 2026. View report

Project details

Client

Enslein, Ingenieurgesellschaft für Brandschutz mbH

Industry

Consulting

Year

2026

Services

Concept and page structure, UI/UX design, development, copywriting, logo and branding, marketing materials

Technology

Astro, Lenis, Vercel