Finance Estate

Two brands under one roof in the finance and real estate space, both with a premium claim but different jobs: Finance Estate has to convey credibility to banks, agents and financial companies, Estate of the Art as a holding has to carry its own identity. The central question: how much consistency does a brand family need, how much independence does each brand?

Our answer: a unified visual language with brand-specific accents. Because the direction was open at first, we fully worked out several hero styles; the plasma variant convinced immediately and — refined across two colour worlds in gold and dark green — became the basis of the imagery. In parallel, both logos emerged from three concepts each. Built in Webflow with custom code for the more demanding animations; the plasma effects via Rive, After Effects and AI tools, embedded performantly instead of as video weight. The result: a brand family with a clear hierarchy and its own character per brand. Both sites are live — and the project has already led to further commissions within the corporate group.